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Possible Side Effects: True Stories By Augusten Burroughs
Measuring Public Relationships: The Data-Driven Communicator's Guide to Success By Katie Delahaye Paine
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Direct… By David Meerman Scott
Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers By Bradley L. Jones
How to Do Everything with Web 2.0 Mashups: (How to Do Everything) By Jesse Feiler
Marketing to the Social Web: How Digital Customer Communities Build Your Business By Larry Weber
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site By Mike Moran, Bill Hunt
Web Metrics: Proven Methods for Measuring Web Site Success By Jim Sterne
Search Engine Advertising: Buying Your Way to the Top to Increase Sales (Voices That Matter) By Catherine Seda
Sex and the City By Candace Bushnell
Unleashing Web 2.0: From Concepts to Creativity By Gottfried Vossen, Stephan Hagemann
Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask By Terry Burrows
Knitalong: Celebrating the Tradition of Knitting Together By Martin John Brown, Larissa Golden Brown
Groundswell: Winning in a World Transformed by Social Technologies By Charlene Li, Josh Bernoff
The Complete Letters of Oscar Wilde By Rupert Hart-Davis, Merlin Holland
Finished in May 2002
Finished (re-read) in Aug 2005
Finished (re-read) on Sep 27, 2007

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Word of Mouth Marketing: How Smart Companies Get People Talking By Andy Sernovitz
Finished in Feb 2007

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Citizen Marketers: When People Are the Message By Ben McConnell, Jackie Huba
Finished in Jan 2007

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Making News: A Straight-Shooting Guide to Media Relations By David Henderson
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers By Israel Shel, Robert Scoble
Search Engine Visibility By Shari Thurow
Blogging for Business: Everything You Need to Know and Why You Should Care By Shel Holtz, Ted Demopoulos
David Foster Wallace's Infinite Jest: A Reader's Guide (Continuum Contemporaries) By Stephen Burn
Infinite Jest: A Novel By David Foster Wallace
Heart of Darkness By Joseph Conrad
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market By Chetan Sharma, Joe Herzog, Victor Melfi
Marketing Metrics: 50+ Metrics Every Executive Should Master By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, …
Here Comes Everybody: The Power of Organizing Without Organizations By Clay Shirky

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