aNobii: News from aylaujp's shelf

向左走．向右走

Mon, 4 Sep 2006 23:16:22 PST

aylaujp put "向左走．向右走" onto shelf

她住在城市郊區一棟舊公寓大樓裡，每次出門，總是習慣性的先向左走。他住在城市郊區一棟舊公寓大樓裡，每次出門，總是習慣性的先向右走……迷宮般的城市，讓人習慣看相同的景物，走相同的路線，到同樣的目的地；習慣讓人的生活不再變化，也讓人錯過許多東西。《向左走，向右走》，一個發生在城市的、關於追尋的故事。故事情節與畫面中的各種“巧合”，讓人在閱讀時感到既熟悉又驚訝，不自覺發出會心的一笑。

Adam Lyal's Witchery Tales

Mon, 4 Sep 2006 22:46:41 PST

aylaujp put "Adam Lyal's Witchery Tales" onto shelf

韓語必備單字2000

Mon, 4 Sep 2006 22:32:05 PST

aylaujp put "韓語必備單字2000" onto shelf

“韓語必備單字2000”詳舉了生活中常用單字，以食、衣、住、行、育、樂等大單元，循序漸進的引導讀者學習，並累積韓語的單字量。本書除了豐富淺顯的單字外，書中的單字還標註了韓國教外國人學韓語時，使用的羅馬拼音。讓讀者輕鬆學習無負擔。可作為學習韓語的辭典，也可以做為初學者，自學韓語的工具書。為了讓讀者增加對韓國的瞭解，書中還有詳細介紹韓國的風土民情，各方面的資訊，可增加學習韓語的樂趣。

2004年香港街道圖

Mon, 4 Sep 2006 22:30:51 PST

aylaujp put "2004年香港街道圖" onto shelf

本地圖資料來源真實可靠，每年均有專人在香港全境範圍內實地勘察，隨時進行資料更新；資料完善詳盡，除一般地圖資料外，還附有最新交通、環境、建築、消費、遊樂、購物以及工商企業，政府機構等方面資料；地圖清晰色彩優美，採用的比例尺比較大而統一，因此資料雖然密集，但圖面清晰，地物和地域大小的比較概念準確。隨書附送光碟及香港交通服務便覽。

All Marketers Are Liars

Mon, 28 Aug 2006 12:47:02 PST

aylaujp put "All Marketers Are Liars" onto shelf

마케터들은 누구나 스토리를 만들어낸다. 그 스토리가 그럴듯할 경우 우리는 그들을 믿게 된다. 1달러짜리보다는 20달러짜리 와인글라스에 마시는 포도주가 더 맛있다는 말을 우리는 믿는다. 8만 달러짜리 포르셰 카옌이 3만6천 달러짜리 폴크스바겐 투아레그보다 훨씬 좋은 차라는 마케터들의 이야기를 우리는 믿는다(실제로는 큰 차이 없다!). 우리가 그것을 믿으면, 그것은 사실이 된다! 이 책은 ‘소비자 만족의 심리학’에 관한 책이다. 객관적인 ‘필요’보다 비합리적인 ‘욕구’에 의해 소비자의 선택이 좌우되는 요즘 같은 시대에 제품에 관한 사실적인 정보만을 제공하는 마케팅은 실패한다. 중요한 것은 제품의 ‘스토리’가 만들어내는 ‘좋은 느낌’이다. 복잡하고 냉소적인 현대사회에서 ‘스토리’는 이 세상을 좀 더 쉽게 ...

Blink

Mon, 28 Aug 2006 12:46:26 PST

aylaujp put "Blink" onto shelf

Amazon.com Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, a ...

Fast Food Nation

Mon, 28 Aug 2006 12:15:18 PST

aylaujp put "Fast Food Nation" onto shelf

Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning. Schlosser's myth-shattering survey stretches from California's subdivis ...

The Long Tail

Mon, 28 Aug 2006 12:11:32 PST

aylaujp put "The Long Tail" onto shelf

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From ...

Programming Ruby

Mon, 28 Aug 2006 12:10:57 PST

aylaujp put "Programming Ruby" onto shelf

Ruby is an increasingly popular, fully object-oriented dynamic programming language, hailed by many practitioners as the finest and most useful language available today. When Ruby first burst onto the scene in the Western world, the Pragmatic Programmers were there with the definitive reference manual, Programming Ruby: The Pragmatic Programmer's Guide. Now in its Second Edition, author Dave Thom ...

The Art of Project Management

Mon, 28 Aug 2006 12:10:30 PST

aylaujp put "The Art of Project Management" onto shelf

"'The Art of Project Management' covers it all--from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at Microsoft... I wish we always put these lessons into action!" --Joe Belfiore, General Manager, E-home Divi ...

達文西密碼

Sun, 20 Aug 2006 21:33:16 PST

aylaujp put "達文西密碼" onto shelf

哈佛大學的宗教符號學教授羅柏•蘭登到巴黎出差的深夜，突然接到一通緊急電話，通知他羅浮宮年高德邵的館長遭人謀殺，就在博物館內，屍體旁邊留下了一個令人困惑的密碼。蘭登與法國美女密碼專家 Sophie Neveu 在整理分析謎團的過程中，驚訝地發現在達文西的作品中藏有一連串的線索。這些線索人人可見，卻被畫家巧妙地偽裝，加以隱藏。蘭登發現一連串令人震驚的關聯：已故的館長是鍚安會的一員──鍚安會是一個真實存在的祕密會社，其中的成員包括牛頓、波提且利、雨果，和達文西等人。至此蘭登發現自己正在追蹤一個石破天驚的歷史大祕密，一個已經埋藏了幾個世紀、既富啟發性又危險的祕密。在這場遍及巴黎的追逐中，蘭登和 Neveu 發現他們是在跟一個始終不露面的幕後主使者鬥智，這個人似乎總是知道他們下一步要做什麼。除非他們可以解開這個錯綜複雜的謎團，否則錫安會的祕密，這個具爆炸力的古老真相，將永遠消失。

The Art of the Start

Sun, 20 Aug 2006 21:19:35 PST

aylaujp put "The Art of the Start" onto shelf

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps t ...