Anatole Pierre Fuksas Male, 39. Roma, Italy

How individual likings affect cultural systems since internet based cultural marketing made it possible for basically everybody everywhere to reach deeper layers of back catalogs.

Very very interesting and insightful reading about how non motivated fears determine consumer behaviors and orient people habits.

Epidemiology explaining cultural change. Much needed, really. It gives a chance to cultural investigation to overcome gradualism and worship punctuated equilibria.

The book defining a new economical framework entailing plenty of cultural implication, basically establishing a new concept of globalization based on individual behaviors and likings.