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产品经理的第二本书Blog this item

Book Description

  琳达·哥乔斯的畅销书《产品经理的第一本书》让无数专业人士了解到产品经理在当今要求严苛的市场中不断延伸的角色和责任。而在其最新力作《产品经理的第二本书》中,将更进一步探索产品经理必备之技巧与能力.包括营销规则、项目管理、时间管理、策略制定、预算控制、产品定价、市场研究等。这些正是杰出的产品经理之所以和泛泛之辈的不同之处。本书提供了极为详尽的行动计划、练习及自我检测表,协助你发展并评估自己的产品管理技巧和能力。进而创造产品长期的竞争优势,为个人的职业生涯注定专业而雄厚的实力,也为企业打造永续经营、稳健获利的未来。

Book Details
简体书
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Paperback 237 Pages
ISBN-10: 7500570953
ISBN-13: 9787500570950
Publisher: 中国财政经济出版社
Pub date: Apr 01, 2004
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