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Book Description
此書命名為《公關學一天課》十分貼題，因為此書收集了各地具有代表性的個案，從不同的個案分析公關的各種概念和功能，最易為讀者理解和吸收，大大增加此書之可讀性和趣味性。
一本貼近市場的好書，就如一個循循善誘的導師、一個優質的濃縮公關課程，既可啟蒙，也能為準備投身公關行業的朋友導航。
擴大商品差異性，建立品牌口碑，公關學影響力日漸升溫。
掌握未來決勝力──公關學，助你找客戶，建品牌！
Book Details
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- ISBN-10: 988178350X
- ISBN-13: 9789881783509
- Publisher: Cup 出版
- Pub date: Jun 01, 2009
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
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| 9789881783509 | Others | -- | -- | -- |
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astro 
公關入門天書
It clarifies the concepts of marketing and PR; illustrates the importance of crisis management. I hope the boss can read this. The value of the book lies also the large array of case studies.
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