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問卷調查應用入門

By 內田治, 醍醐朝美, 徐華金英 (Translator)

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| Paperback | 9789570405033

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Book Description

  在市調完成後,常有一些如「當時應該把這件事問清楚」、「那時不該漏掉這些人的」、「這樣的發問方式太差勁了」…等等的問題出現。之所以會有這些問題出現,就在於進行意見調查前的籌劃階段是不完善。但要完成一個完整的計畫並不容易。「一個好的調查必須從失敗中汲取經驗」這句話說得一點也沒錯。不過,對於一些經常性的失敗,不僅沒有特意去體驗的必要,還要去做到事前預防!因此,在進行市場意見調查之前,充分研讀基本知識和注意事項是相當重要的。本書正是提供讀者一些實施意見調查時必備的「入門書」。

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Book Details

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  • 繁體書
  • Paperback 224 Pages
  • ISBN-10: 9570405031
  • ISBN-13: 9789570405033
  • Publisher: 小知堂
  • Pub date: Oct 05, 2000
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9789570405033 Paperback NTD250 NTD235 金石堂
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