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影响世界的100个营销寓言

By 杨保军

(1)

| Paperback | 9787806774861

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Book Description

  为一个企业本身是件不容易的事情,那么多的人要去管理,那么多的竞争对手要去研究,那么多的客户要热心对待……每个经理、每个管理者、每个营销人员整天手中捏着一大堆计划书、报表,从早到晚,有时会感到元助的痛苦、力竭的艰难。他们渴望着智慧、渴望着来自于心灵的启示……当有一天,我们打开一本书,走进来自远古的、现代的、身边的寓言,不禁会心一笑,我们仿佛看见了一位位智者在遥远的时间之海里悠然自得,击水千里,一位位智者在我们身边诉说着生活和工作的启示。

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Book Details

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  • 简体书
  • Paperback 189 Pages
  • ISBN-10: 7806774866
  • ISBN-13: 9787806774861
  • Publisher: 广东经济出版社
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