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李雪廬回憶錄

By 李雪廬

(6)

| Others | 9789620429231

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Book Description

本書是無铫電視首任業務經理李雪廬的事業生涯回憶。踏入第四十三個年頭的無铫，開台時廣告收入僅得三百萬元，泰半來自董事們旗下機構，生意慘淡，負責拉生意的作者深感壓力無比。窮則變，變得通，唯一出路是和民生脫不了關係的膏、丹、丸、散；柴、米、油、鹽。然而這類客戶對專業廣告十分陌生，既無廣告預算，亦無市場概念，惟那原始一賣一買的生意手段，正有利於作者的「發展」宏圖，頓成為其第一批接觸的客戶。

今日躋身國際品牌的本土產品，如幸福傷風素、白花油、刀嘜花生油、公仔麵等的首次廣告攻勢即在無铫。六八年春節，同珍醬園就在無铫花了二萬大元廣告費，結果要一周內連加九部小型貨車送貨。電視廣告的威力獲得充份肯定，外商廣告公司始如夢初醒，大舉進軍香港，而造就了大量廣告人才。香港廣告業由發展初階，至踏上國際廣告舞台，當中風雲變色及大膽創新，作者一一經歷並為幕後主要推手，由他娓娓道來，鮮活多采，難能可得。

作者介紹：李雪廬，一九六七年加入無铫電視，主管廣告及電視台業務發展，後不斷晉升至常務董事助理。七六年，正當事業得意之際，卻被指收取電視台內部推銷員回佣，鎯鐺入獄，為香港電視史上首個坐牢的高層。

黆獄、苦獄，一切事過境遷。出獄後各電視台包括無铫爭相聘用，惟最後選擇自行創業。後受邀出任佳視及亞視兩台顧問，歷盡電視及廣告的大小戰役，深感世間無常，晚年潛心修佛，忘卻前塵往事。

作者自六十年代初涉足廣告界，出任世界級英資廣告公司首批華人經理，為香港最早涉獵廣告的華人之一，學習了不少現代廣告推廣術，繼而將之本地化並發揚光大，堪稱本港廣告及電視界先鋒，見證香港廣告業的發展。

1 Review

the story of a founder of the HK Advertisement, telling its history when first into chinese hands and the early advertisement aspects of TVB. A lot of familiar names like the RTHK, CRHK, Rediffusion TV and ATV and many on the news paper about media and advertising are mentioned. Perspective from the ... (continue)

the story of a founder of the HK Advertisement, telling its history when first into chinese hands and the early advertisement aspects of TVB. A lot of familiar names like the RTHK, CRHK, Rediffusion TV and ATV and many on the news paper about media and advertising are mentioned. Perspective from the insiders angle is provided. It is most interesting for those grown up during this period, nearly like a novel.
For those born after this period, those names do not mean much and this book can only be a historical reference but with no novel value

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Wutaichi2 said on Jun 23, 2011 | Add your feedback