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管理學 建立知識經濟時代的競爭優勢(四版)Blog this item

Book Description

  本書係以服務業管理為導向,歷經多次改版及內容不斷更新後,取材詳盡、架構完整、闡述分明、理論新穎。並且包含專有名詞中英對照、重點提示,再輔以台灣流通業實際案例,完整且具體地陳述管理理論與實務。

  全書共分六篇,第一篇先是系統化地介紹本書各章將要面臨到的議題,包括組織與管理的意義、管理者所扮演的角色及管理者應具備的能力、管理理論的演進、管理環境及決策等;第二至五篇分別介紹本書的基本架構包括規劃、組織、領導及控制等管理功能和技巧;第六篇則是探討在知識經濟時代組織所共同面臨的創新與變革管理課題。

  在各章末皆有內容摘要、重要觀念、自我檢測、問題與討論及個案研究等單元,使讀者容易吸收管理理論,進而應用於實務上。

  此外,本書將管理學的最新發展趨勢,包括高績效團隊、平衡計分卡、知識管理及學習型組織等議題,在相關章節中都有詳細的探討。

Book Details
繁體書
Hardcover
ISBN-10: 9577842550
ISBN-13: 9789577842558
Publisher: 華立圖書
Pub date: May 01, 2008
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