Like 紫牛?
Join aNobii to see if your friends read it, and discover similar books!
Book Description
什麼是“紫牛”？
一種產品、一種概念、一種行為，內植“創意病毒”，足以引起“噴嚏者”傳播“熱迷疹”而自我行銷，不靠大眾媒體廣告一樣引起騷動、討論、口耳相傳與熱迷追隨。當今觀察最敏銳、直觀最犀利的行銷人賽斯．高汀指出，“紫牛”不是一條便宜捷徑，停止廣告，開始創新，是企業生存的唯一途徑。高汀分析上百則“自己會說故事”的產品案例，透視紫牛戰術，以大膽的創意衝撞傳統行銷，挑戰行銷人的極限。
“行銷轉型”和“產品轉型”的革命已經悄悄來臨，你發現了嗎？你找到你的紫牛了嗎？嶄新的P要登場了！標準的古典“行銷4P”：product、pricing、promotion、posContinue
Book Details
-
Rating:
(180)
-
5 stars
-
4 stars
-
3 stars
-
2 stars
-
1 star
-
5 stars
- 繁體書
- Paperback 282 Pages
- Edition: 第2版
- ISBN-10: 9867969596
- ISBN-13: 9789867969590
- Publisher: 商智文化事業股份有限公司
- Pub date: Jan 01, 2004
-
In other languages:
-
Purple Cow
(English Books)
... and other languages
-
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9789867969590 | Paperback | NTD300.00 | NTD246.00 | 金石堂 |
| NTD300.00 | NTD270.00 | 誠品 | ||
| NTD300.00 | NTD270.00 | 博客來 | ||
| Other editions → | ||||
| + 19 copies tradable: → | ||||
Be remarkable, in other words, don't be normal.
Don't please everyone.
Find your sneezers.
They will ignor you until you're remarkable.
Find "Otaku".
Don't compromise.
Is this helpful?