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美學的經濟 台灣社會變遷的60個微型觀察Blog this item

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Book Description

白色iPod為何熱賣?郭台銘與尼采有什麼關係?如何理解美學和風格的經濟價值?什麼是全球城市?設計為何是21世紀國家的國力指標?

台灣的經濟、企業、工作者,正面對眾多的關鍵選擇──如何由製造業經濟,進化到知識經濟或創意經濟?如何由專精代工,過渡到附加價值更高的品牌或設計?

如何由紀律的個人,變身成美感的個人;由勤奮生產者,轉化成自由消費者?

《美學的經濟》這本小書,不是財經論文,而是財經散文,它無法提供標準答案,但它有60個不同思考的方法、新鮮的觀察角度、跨國採訪經驗的衝擊,幫助你面對變遷的台灣與自己的人生之時,能激盪出更多的想像力。

Book Details
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Rating: (268)
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Paperback 230 Pages
Edition: 1
ISBN-10: 9572989529
ISBN-13: 9789572989524
Publisher: 風格者出版
Pub date: Jul 01, 2005
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