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行銷管理(第三版)Blog this item

Book Description

  本書有完整的理論與架構,並採集國內實際案例,可強化初學者學習果校。同時,將傳統行銷管理所沒有碰觸的領域,例如網路行銷、線上廣告與顧客關係管理等相關議題,納入行銷管理課程。內容完整,架構清晰,讓學習者可以快速且全面吸收書中重點精華。

本書特色

l.本書架構完整,並配合精簡的文句,加以闡述各相關理論。
2 . 作者採集國內所發生的個案或案例,並將理論和實務配合,加強學生學習能力。
3 . 將傳統行銷管理所沒有碰觸的領域,例如網路行銷、線上廣告與顧客關係管理等相關議題。
4 . 簡單的說明理論與原理,並較前版更新許多國內實際狀況個案,讓學習者可以快速吸收。
5 . 對於國際行銷部份有更詳細的介紹,供讀者了解現今全球化的行銷發展。

Book Details
繁體書
Paperback 472 Pages
ISBN-10: 9572165186
ISBN-13: 9789572165188
Publisher: 全華科技
Pub date: Jun 03, 2008
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