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衝了！

熱血玩出大生意

By Gary Vaynerchuk

(53)

| Paperback | 9789862165171

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Book Description

你的工作還存在著夢想，或只是為了維生？ 你是否每天疲於應付老闆要求，碰到瓶頸，渴求突破？ 或者你已經起步創業做想做的事？只差一步就能大放異彩？ 「熱血玩出大生意」不是空談，現在正是將熱情與興趣轉成現金的最佳時機！　　世界的遊戲規則變了。網路早已變成多數人的第二個家，大眾早已轉移了社交陣地。顯然，有人潮就有錢潮，廣告商早已捧著大把鈔票湧入網路世界，那麼，何不讓廣告商把錢花在你身上？你只需要投入精力與時間，就可用這些網站媒體經營事業，對有膽識的人來說輕而易舉，你不就是這樣的人嗎？藉口1：我熱衷的事不像作者喜歡的美酒那樣容易推銷，而且一點也不酷。　　網路早就把所有建立利基市場所需的成本降到最低，不管你熱衷的是多麼稀奇古怪，都有辦法號召足夠網友、吸引廣告商上門。如果你熱愛當個銷售員，開個影音部落格，每天選一樣東西推銷如何？相信不久許多公司會排隊請你幫他們銷售。藉口2：我已經很滿意現在的工作了，所以謝謝，我不用看這本書。　　首先，恭喜你找到你喜歡的工作！不過，這本書要談的跟所有人都有關係，不管你是在職或準備創業。這本書教你如何精準使用社交媒體和行銷策略，讓老闆更欣賞你；它也教你怎麼打造個人品牌，萬一哪天不幸被迫離職，只要在Facebook說一聲，你就能輕易找到你熱愛的工作。藉口3：我得辭掉工作才有精力去做書中說的創業事。　　書中提到的創業步驟的確需要花點時間，你可能得少看些日劇或少打點魔獸，不過想想你做的是你熱愛的事，不用為了假期而活，還可以賺得跟現在薪水一樣多的錢，這可是夢寐以求的工作、生活、休閒合而為一，你甚至不會介意再多一點的努力。　　作者范納洽要告訴我們：把自己熱愛的事情打造成賺錢的事業，你會快樂無比。　　這表示你每天早上起床工作永遠活力十足，因為能談論或處理你最感興趣的事情，你不需要為了假期而活，你甚至不會注意到工作了多久。這聽起來像你過的日子嗎？人生苦短，不該虛度，你應該為你自己好好改變人生。　　網路奇葩范納洽告訴你，善用網路工具，你就能搏感情、飆創意、玩名氣、賺現金！　　如何把你的熱情轉到部落格上，讓成千上萬對你個人品牌有興趣的人追蹤。　　如何吸引廣告主把上億的廣告預算撥一些給你。　　為什麼透過社交媒體打造個人品牌對你的事業與晉升很重要。　　如何把你在網路上的每次互動都變成營利的機會。　　有史以來最棒的行銷策略。　　「我一直很想寫這本書，原因不在於我覺得自己可以幫每個人變成百萬富翁（雖然我確定我可以做到），而是因為我受不了很多人還是不明白，他們其實不必屈就某份工作。現在已經沒有藉口再為了薪水或責任感，而一輩子做他們根本不愛的工作。網路讓每個人都能完全忠於自我，把自己熱愛的東西變成個人品牌，賺大錢。」─蓋瑞．范納洽

1 Review

The Purple Cow in Personal and Small Business Branding

This book is for individuals who want to start their own business but don't know where to start. For company marketers and brand managers - look elsewhere.
This book convinces you to start using the Internet to build your personal (and thus your business) brand just as Purple Cow, New Edition: T ... (continue)

This book is for individuals who want to start their own business but don't know where to start. For company marketers and brand managers - look elsewhere.
This book convinces you to start using the Internet to build your personal (and thus your business) brand just as Purple Cow, New Edition: Transform Your Business by Being Remarkable (by Seth Godin) convinces marketers to channel mass media marketing budget to building a remarkable product - they both are mentality-changing kind of book, instead of a step-by-step how-to guide.
In a nutshell, you build your personal brand around your passion and that passion will eventually become your business - you can make money out of it. This is how you go about doing it:
1. Find your passion - things that keep you awake in the middle of the night and get you get of bed in the morning, things that you know better than others.
2. Create content - put your passion into material form - blog it, build a website, tweet it, make videos and place them on Youtube etc. Make sure every platform you use are connected so that synergy could happen amoung them. For example, when you post a new entry to your blog, alert people by sending a tweet and a facebook update.
3. Join and more importantly, contribute to communities that are related to your passion. Leave thoughtful comments and by doing so, attract eyeballs to your blog.
4. Gradually build a meaningful presence on those community and see visitors to your blog grow.
5. Make money by placing relevant Ads, partnering with affiliates or selling stuff in your blog/ website.
For those of you who are not convinced that social media could help you grow your business - this is the perfect book for you.
However, for those who are already using those platforms and wish to know how to maximize returns from them - look elsewhere. Suggested titles are: Get Content Get Customers: Turn Prospects into Buyers with Content Marketing; Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Feel free to read my reviews on these 2 titles.

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kerinlo.blogspot.com said on Oct 1, 2010 | Add your feedback