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Book Description
觀光心理學已經成為觀光領域的重要學門。本書首先介紹觀光心理學個體心理因素，如知覺、學習、態度、動機與人格，接著探討觀光心理學環境因素，如團體、社會階層、文化等，然後進一步剖析觀光旅遊消費行為與旅遊決策，最後闡述觀光客與旅遊地接觸後的互動與衝擊，以及這一連串社會、心理與環境衝擊後的觀光省思。
整體而言，本書站在大學教科書的角度編寫，希望透過實證理論與實例，循序漸進，引導學生做有效率學習。
- Book Details
- 繁體書
- Paperback 336 Pages
- ISBN-10: 9578188897
- ISBN-13: 9789578188891
- Publisher: 揚智
- Pub date: Oct 01, 2008
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