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觀光心理學

By 李銘輝, 劉翠華

Paperback | 9789578188891

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Book Description

  觀光心理學已經成為觀光領域的重要學門。本書首先介紹觀光心理學個體心理因素,如知覺、學習、態度、動機與人格,接著探討觀光心理學環境因素,如團體、社會階層、文化等,然後進一步剖析觀光旅遊消費行為與旅遊決策,最後闡述觀光客與旅遊地接觸後的互動與衝擊,以及這一連串社會、心理與環境衝擊後的觀光省思。

  整體而言,本書站在大學教科書的角度編寫,希望透過實證理論與實例,循序漸進,引導學生做有效率學習。

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Book Details

  • 繁體書
  • Paperback 336 Pages
  • ISBN-10: 9578188897
  • ISBN-13: 9789578188891
  • Publisher: 揚智
  • Pub date: Oct 01, 2008
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