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讓競爭者學不像

透視台灣標竿產業經營結構

By 張書文, 劉仁傑, 李正文, 甘坤賢, 吳銀澤, 張秋菊, 陳國民, 楊英, 賴明弘/合著

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| Paperback | 9789573254690

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Book Description

  經營結構」與產業發展和企業競爭力息息相關。本書作者群深入走訪台灣標竿產業的經營結構,並一探它們面對中國大陸世界工廠的對應之道。

○中華汽車與起亞汽車怎麼當「追隨型企業」?
○光陽工業怎麼找到台灣機車的國際競爭優勢
○組建A-team:捷安特打造自有品牌
○「企業師徒」的矛盾:台灣TFT-LCD業的知識轉移之路
○廣達、華碩結合零組件廠的集體戰略
○擋不住的開放規格:台灣工具機產業的差異化布局

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Book Details

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  • 繁體書
  • Paperback 296 Pages
  • ISBN-10: 9573254697
  • ISBN-13: 9789573254690
  • Publisher: 遠流
  • Pub date: Mar 30, 2005
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