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Book Description

工業產品已不再是推動世界經濟的主要動力,代之而起的是資訊產品——電影、音樂、軟體、股價等。面臨新經濟時代的來臨,本書作者提醒你,「科技日新月異,惟有經濟原理經得起時間考驗。」掌握如擬定價格策略原理、規畫資訊產品線等,是提升競爭力的關鍵。這是第一本將資訊與網路經濟原理融入實際商業策略的書,告訴你哪些經濟概念是悠遊網路經濟的必須裝備。

Book Details
繁體書
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Paperback 312 Pages
Edition: 第1版
ISBN-10: 9571329045
ISBN-13: 9789571329048
Publisher: 時報文化出版企業股份有限公司
Pub date: May 01, 1999
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