顾客资产管理（第1版）

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  A model approach to valuation of customers

  Heard of Relationship marketing? Why invest in it? Because not every one is born equal, same does customer. This book introduce the mathematical way of valuating your customers, in a Logistics regression, or more technical aspect.

  Different from any marketing book on segmentation, modeling etc ... (continue)

  Heard of Relationship marketing? Why invest in it? Because not every one is born equal, same does customer. This book introduce the mathematical way of valuating your customers, in a Logistics regression, or more technical aspect.

  Different from any marketing book on segmentation, modeling etc, which talks about marketing activities. This book tells you how to judge your customers' profitability and predict their behavior.

  Last word: Advisable only for those who perceive themselves as a "Quant".

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  Love Is Touch said on Sep 25, 2007 | Add your feedback

Book Details

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• 简体书
• Paperback 552 Pages
• ISBN-10: 7301096550
• ISBN-13: 9787301096550
• Publisher: 北京大学出版社

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