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騎上峰頂 捷安特與劉金標傳奇Blog this item

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Book Description

多人都聽過捷安特(GIANT),甚至以為這是國外的自行車品牌,事實上,捷安特是由國內績優企業──巨大機械所打造的品牌,在董事長劉金標的帶領下,成功將捷安特推向國際舞台,巨大也成為全球最大的自行車公司。

巨大成立後,連續虧損4年,當時有錢借到沒錢,還差點關門;18年前,最大的客戶突然轉換供應商,但巨大沒被擊倒,反而越挫越勇,開啟自創品牌、行銷全球的契機;2004年,產銷自行車將達550萬台,集團營收逾200億元。選騎捷安特自行車的選手,在2002及2004年勇奪環法自由車大賽團體冠軍;捷安特高級車種,一台賣到十幾萬元,限量紀念車每台更高達三十多萬元;而捷安特(GIANT)的品牌價值逾80億元,已是巨大資本額的2.9倍。

本書作者近身採訪巨大與劉金標多年,透過敏銳觀察,精心撰寫值得您細細品味的絕佳篇章。

Book Details
繁體書
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Paperback 290 Pages
Edition: 第1版
ISBN-10: 9570827858
ISBN-13: 9789570827859
Publisher: 聯經出版事業股份有限公司
Pub date: Jan 01, 2005
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