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蘋果創意 喬布斯非同凡「想」創新力

By

Publisher: 天窗出版社

3.7
(9)

Language:繁體中文 | Number of Pages: | Format: Paperback

Isbn-10: 9881983843 | Isbn-13: 9789881983848 | Publish date: 

Category: Business & Economics , Non-fiction

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    比不上上一本,主力談創意,但中段內容啟發不大。
    賣的不是產品,而是經驗;
    不搞focus group:
    簡約主義:他不問應做哪些,只問不應做哪些。
    「若想建造一艘船,別叫一群人去採集木頭,別分派他們任務與工作,而是要誘導他們渴望大海的遼闊無垠。」

    said on