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  • There's a lot of interesting Sci-fi written for the Young Adult crowd these days. While the themes could have been dealt with in a deeper way, I think, and deserved a longer book, So Yesterday makes its point--that marketing has a powerful hold over our lives, and we should be cautious around those ... Continue

    There's a lot of interesting Sci-fi written for the Young Adult crowd these days. While the themes could have been dealt with in a deeper way, I think, and deserved a longer book, So Yesterday makes its point--that marketing has a powerful hold over our lives, and we should be cautious around those who manipulate it.

    Also, it encourages the fresh, throw-a-wrench-into-the-system thinking that more young people need to appreciate--although it comes dangerously close to exalting destruction and chaos for their own sake.

    

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• ― WingmanX said on Jun 30, 2008 about the Paperback edition| Add your feedback

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  • I thought this book had a very interesting concept. I find it hard to believe that companies would actually pay kids to look for and create new trends, but then again, I wouldn't put it past them to make a buck. While I wasn't completely impressed with the book I think it might be a good book to dis ... Continue

    I thought this book had a very interesting concept. I find it hard to believe that companies would actually pay kids to look for and create new trends, but then again, I wouldn't put it past them to make a buck. While I wasn't completely impressed with the book I think it might be a good book to discuss for teenagers. I think it raises some interesting concepts when it comes to consumerism and why people buy what they buy or like what they like. I kind of found it annoying that the author kept hinting at "product placement" but did not come out and say what product/brand was being referred to. Some were very obvious while others were not. Nike was the big one that the book centered on.

    

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• ― SheReads said on Mar 5, 2007 | Add your feedback

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market.

But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue- a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.

• fadsbook clubYALSA BBYA 2005fictionmysteryreadyoung adultborrowed