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The Cluetrain Manifesto

The End of Business As Usual

By Rick Levine, Christopher Locke, Doc Searls

(33)

| Hardcover | 9780738202440

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Book Description

Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it willContinue

Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire.

The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, the website had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it "absolutely brilliant." Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz.

The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.

The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both.

Critics

  • The Cluetrain Manifesto: The End of Business as Usual By Rick Levine, Christopher Locke, Doc Searls, and David Weinberger

    Why are we here? Is our purpose in life a) to find fulfillment and human dignity in relationships of mutual love and respect? b) to act as stewards of the earth's bounty and nurturers of its inhabitants? or c) to maximize shareholder value?After year ... (read full critics)

    bookpage published on Wed, 15 Sep 2010

  • The Cluetrain Manifesto: The End of Business as Usual

    The Cluetrain Manifesto is a collection of 95 theses that was, as it were, nailed to the Web in 1999. With short, pointed statements the authors tried to hammer home how the Internet is changing the way markets work and how businesses will have to ad ... (read full critics)

    dannyreviews published on Wed, 25 Aug 2010

1 Review

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  • or This Book Will Change Your Life

    I love this book! First off it's well written, like listening to someone fascinating at a really good dinner party. And secondly because of the simplicity and brutal honesty of the idea: your customer is in charge and wants to talk to you and if you make yourself available to listen and do what they ... (continue)

    I love this book! First off it's well written, like listening to someone fascinating at a really good dinner party. And secondly because of the simplicity and brutal honesty of the idea: your customer is in charge and wants to talk to you and if you make yourself available to listen and do what they ask then they'll love you for it.

    Is this helpful?

    Adam J said on May 8, 2011 about the Audio CD edition | Add your feedback

Book Details

  • Rating:
    (33)
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  • English Books
  • Hardcover 190 Pages
  • Edition: 1
  • ISBN-10: 0738202444
  • ISBN-13: 9780738202440
  • Publisher: Perseus Books Group
  • Pub date: Feb 01, 2000
  • Dimensions: 1548 mm x 839 mm x 194 mm Just how big is that?
  • Also available as: Paperback, Audio CD and Audio Cassette
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9780738202440 Hardcover $23.00 -- The Book Depository
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