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The Cluetrain Manifesto : The End of Business as UsualBlog this item
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Book Description

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

"An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review

"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week

Book Details
English Books
Rating: (22)
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Paperback 190 Pages
ISBN-10: 0738204315
ISBN-13: 9780738204314
Publisher: Perseus Books Group
Pub date: Jan 01, 2001
Dimensions: 22 cm x 15 cm x 1 cm Just how big is that?
Also available as: Hardcover, Audio CD and Audio Cassette
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Buying Info Change currency & sellers

ISBNEditionListSaleSeller
9780738204314Paperback$15.95$10.85Amazon US
£8.02Amazon UK
$20.95$15.29Amazon CA
¥1783¥1605Amazon JP
€10.86€10.86Amazon FR
€10.45Amazon DE
$14.00$12.60bn.com
9780738202440Hardcover$23.00Amazon US
£13.99Amazon UK
$34.95Amazon CA
€18.76Amazon FR
9780743507059Audio CD$32.00Amazon US
¥3726Amazon JP
9780743507042Audio Cass...$25.00Amazon US
¥2912Amazon JP

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