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The Cluetrain Manifesto

The End of Business as Usual

By Rick Levine, Christopher Locke, Doc Searls, David Weinberger

(33)

| Paperback | 9780738204314

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Book Description

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will chalContinue

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

"An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review

"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week

Critics

  • The Cluetrain Manifesto: The End of Business as Usual By Rick Levine, Christopher Locke, Doc Searls, and David Weinberger

    Why are we here? Is our purpose in life a) to find fulfillment and human dignity in relationships of mutual love and respect? b) to act as stewards of the earth's bounty and nurturers of its inhabitants? or c) to maximize shareholder value?After year ... (read full critics)

    bookpage published on Wed, 15 Sep 2010

  • The Cluetrain Manifesto: The End of Business as Usual

    The Cluetrain Manifesto is a collection of 95 theses that was, as it were, nailed to the Web in 1999. With short, pointed statements the authors tried to hammer home how the Internet is changing the way markets work and how businesses will have to ad ... (read full critics)

    dannyreviews published on Wed, 25 Aug 2010

1 Review

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  • or This Book Will Change Your Life

    I love this book! First off it's well written, like listening to someone fascinating at a really good dinner party. And secondly because of the simplicity and brutal honesty of the idea: your customer is in charge and wants to talk to you and if you make yourself available to listen and do what they ... (continue)

    I love this book! First off it's well written, like listening to someone fascinating at a really good dinner party. And secondly because of the simplicity and brutal honesty of the idea: your customer is in charge and wants to talk to you and if you make yourself available to listen and do what they ask then they'll love you for it.

    Is this helpful?

    Adam J said on May 8, 2011 about the Audio CD edition | Add your feedback

Book Details

  • Rating:
    (33)
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  • English Books
  • Paperback 190 Pages
  • ISBN-10: 0738204315
  • ISBN-13: 9780738204314
  • Publisher: Perseus Books Group
  • Pub date: Jan 01, 2001
  • Dimensions: 1419 mm x 968 mm x 65 mm Just how big is that?
  • Also available as: Hardcover, Audio CD and Audio Cassette
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9780738204314 Paperback $15.95 $14.35 bn.com
$15.95 -- The Book Depository
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