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Book Description
Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.
Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber's program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion, purpose, and practice in the success of any enterprise.
Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.
The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:
- Leadership
- Marketing
- Money
- Management
- Fulfillment
- Lead Conversion
- Lead Generation
Each of the seven disciplines is illuminated with examples, exercises, and specific guidance -- E-Myth Mastery puts all the pieces together in a powerful and inspiring way.
E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!
- Book Details
- English Books
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- Hardcover 464 Pages
- ISBN-10: 0060723181
- ISBN-13: 9780060723187
- Publisher: Collins
- Pub date: Jan 01, 2005
- Dimensions: 23 cm x 16 cm x 4 cm Just how big is that?
- Also available as: Audio CD

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