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Blink

The Power of Thinking Without Thinking

By Malcolm Gladwell

(475)

| Hardcover | 9780316172325

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Book Description

트렌드에 대한 감각적인 해설로 호평받은 바 있는 저작『티핑포인트: 작은 아이디어를 빅트렌드로 만드는』의 저자 말콤 글래드웰의 신작이다. 전작에 이어 그는 사람들은 대중적 문화상품에 대해서 어떻게 좋지 않은 것과 좋은 것을 구분하는 결정을 내리는지, 왜 어떤 사람들은 그러한 결정에 있어서 좀 더 감각적인지에 대해서 묻고 답하고 있다. 사람들은 대개 그러한 결정을 눈을 깜빡(blink)하는 것처럼 순간적으로 결정을 하게 되는데, 저자는 그것이 의외로 신경과학과 심리학적인면을동반하는 복합적인 과정이라고 지적한다. 여러가지 케이스와 예를 Continue

Critics

Be a blinking marvel

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell Penguin £16.99, pp277 Love at first sight is one of our most endearing beliefs, but it is a romantic delusion. What's happening is not an unmediated explosion of energy and data whizzi ... (read full critics)

guardian.co.uk published on Sat, 25 Sep 2010

On second thoughts ...

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell 304pp, Allen Lane, £16.99 This second book by the world's top journalist/business guru, makes a very attractive proposition. If we pay attention to his findings, Malcolm Gladwell says, ... (read full critics)

guardian.co.uk published on Sat, 25 Sep 2010

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37 Reviews

3 people find this helpful

Disappointing...

thought it would be mind-blowing. ended up looping in a single message with various examples...
thought it should be finished in a "blink"(!?)

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Vivian said on Jun 14, 2007 | Add your feedback

2 people find this helpful

A reasonable read but kinda crappy content, contradictory and lots were very obvious. Still, well written and did a lot with limited material

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Simon Newstead said on Jul 6, 2008 about the Others edition | Add your feedback

2 people find this helpful

Gladwell manages to bring together the most varied examples to get his point across. He's also a masterful storyteller, making stats and research (on subjects you would never dream of) fascinating.

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SeanaMO said on Jan 4, 2008 about the Audio CD edition | Add your feedback

interesting but...

...a bit repetitive.

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Cinzia said on Oct 23, 2011 about the Paperback edition | Add your feedback

Gladwell's writing is compelling and the book is rich of case studies and examples. But it seems to me he's just moving around one thesis which is too difficult to develop in rigorous terms.

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dario villa said on Sep 9, 2011 | Add your feedback

Read and keep as resource (illustrations)

About the "closed door" of our decision making. There is a rational part of our brain that makes judgments apart from conscious thought. This part of our brain can be valuable if we learn when to trust and when not to trust it. Many implications to why we believe what we believe. Studies show wh ... (continue)

About the "closed door" of our decision making. There is a rational part of our brain that makes judgments apart from conscious thought. This part of our brain can be valuable if we learn when to trust and when not to trust it. Many implications to why we believe what we believe. Studies show when we try to explain things that were actually decided behind the locked door, we just make things up that may or may not correlate. The book was poorly written and patched together from the author's past articles, but many interesting things said.

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Brandon Current said on Sep 1, 2011 about the Paperback edition | Add your feedback

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Book Details

Rating:
(475)
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English Books
Hardcover 288 Pages
Edition: 1
ISBN-10: 0316172324
ISBN-13: 9780316172325
Publisher: Little, Brown and Company
Pub date: Jan 11, 2005
Dimensions: 1355 mm x 903 mm x 194 mm Just how big is that?
Also available as: Paperback, Audio CD, Audio Cassette, Others and eBook
In other languages: other languages 繁體書, 简体书, Deutsche Bücher, Libros en Español, Libri Italiani, Svenska böcker