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Book Description
트렌드에 대한 감각적인 해설로 호평받은 바 있는 저작『티핑포인트: 작은 아이디어를 빅트렌드로 만드는』의 저자 말콤 글래드웰의 신작이다. 전작에 이어 그는 사람들은 대중적 문화상품에 대해서 어떻게 좋지 않은 것과 좋은 것을 구분하는 결정을 내리는지, 왜 어떤 사람들은 그러한 결정에 있어서 좀 더 감각적인지에 대해서 묻고 답하고 있다. 사람들은 대개 그러한 결정을 눈을 깜빡(blink)하는 것처럼 순간적으로 결정을 하게 되는데, 저자는 그것이 의외로 신경과학과 심리학적인면을동반하는 복합적인 과정이라고 지적한다. 여러가지 케이스와 예를 Continue
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Book Details
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Rating:
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- English Books
- Hardcover 288 Pages
- Edition: 1
- ISBN-10: 0316172324
- ISBN-13: 9780316172325
- Publisher: Little, Brown and Company
- Pub date: Jan 11, 2005
- Dimensions: 21 cm x 14 cm x 3 cm Just how big is that?
- Also available as: Paperback, Audio CD, Audio Cassette and Others
- In other languages: other languages
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780316172325 | Hardcover | $25.95 | $17.13 | Amazon US |
| £14.60 | -- | Amazon UK | ||
| $37.95 | $23.91 | Amazon CA | ||
| ¥3305.00 | ¥2780.00 | Amazon JP | ||
| €20.36 | €20.36 | Amazon FR | ||
| -- | €20.95 | Amazon DE | ||
| Other editions → | ||||
| + 13 copies tradable: 2 in USA → | ||||
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2 people find this helpful
Gladwell manages to bring together the most varied examples to get his point across. He's also a masterful storyteller, making stats and research (on subjects you would never dream of) fascinating.
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