Social psychology

The most up-to-date account of social psychology available, this text introduces key concepts through balanced coverage of classic studies, contemporary research, and current social issues. The authors use vivid examples to reflect social psychology concepts in real life. The use of current events, social issues, and evocative photographs makes the text more compelling to students and brings real events closer to their lives.

Extensive coverage of cross-cultural research and sociocultural perspectives includes studies of race, ethnicity, gender, and sexual orientation. These viewpoints are examined through topics such as the social self, personal and group perception of attitudes, conformity and obedience, interpersonal behavior, and group influences.