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Crossing the Chasm

By Geoffrey A. Moore

(2)

| Paperback | 9780060517120

Book Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with sContinue

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Book Details

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  • English Books
  • Paperback 256 Pages
  • Edition: Revised
  • ISBN-10: 0060517123
  • ISBN-13: 9780060517120
  • Publisher: Collins
  • Pub date: Aug 01, 2002
  • Dimensions: 20 cm x 14 cm x 2 cm Just how big is that?
  • In other languages: other languages 繁體書
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ISBN Edition List Sale Seller
9780060517120 Paperback $17.99 $12.23 Amazon US
£10.26 -- Amazon UK
$22.99 $16.78 Amazon CA
¥2287.00 ¥2042.00 Amazon JP
€14.23 €14.23 Amazon FR
-- €14.95 Amazon DE
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