has ALL you need!

A community for book lovers to create their own bookshelves, share and explore books.

• 4 people find this helpful

  • The tipping point: A book that gives you a new perspective

  • Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complica ... Continue

    Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complicated process which may be conscious or unconscious, subtle or obvious. The dynamic of social trend and situation are always the summation of numerous human choices, which most people have no idea about this. After reading this book, one can realize human beings always try to oversimplify and over-generalize the situation around us, though it is sometime inappropriate or stupid to do so. Therefore, we must stick with statistic and objective information to ensure that our understanding of the outside world is not formed by our emotion and perception. As a famous saying goes “It is not what a man doesn’t know that makes him a fool, but what he does know that is not true”.

    

    Is this helpful?

• ― Brianho2006 said on May 10, 2008 about the Paperback edition| Add your feedback

• 1 person find this helpful

  • 

  • Love his writing. Malcolm backed up his hypothesis with a lot of evidence, without being boring. He is observant and tells us how our lives might be tipped over by just this tiny bit. I would consider this book a psychology and philosophy book as well as it makes us to reflect on issues.

    

    Is this helpful?

• ― Saxyscuba said on Aug 12, 2007 about the Paperback edition| Add your feedback

• 1 person find this helpful

  • 

  • A must read book for someone who look for a fresh new start in business, relationship or even in life. Tipping point is really someone should look for a big change.

    

    Is this helpful?

• ― Oxford said on Jul 2, 2007 about the Paperback edition| Add your feedback

• .

  • Matthew Mullhofer

  • Matthew Mullhofer is looking forward to reading this book.

    

    Is this helpful?

• ― Matthew C Mullhofer said on Dec 2, 2009 about the Paperback edition| Add your feedback

• .

  • Richard Spanton Jr.

  • Richard Spanton Jr. is looking forward to reading this book.

    

    Is this helpful?

• ― Richard Spanton Jr said on Nov 19, 2009 about the Paperback edition| Add your feedback

• .

  • Mastercraft Exteriors

  • Mastercraft Exteriors is looking forward to reading this book.

    

    Is this helpful?

• ― Mastercraft Exteriors | Roofing Company | Mastercraft Exteriors said on Nov 3, 2009 about the Paperback edition| Add your feedback

The New Yorker writer Malcolm Gladwell introduces an exciting marketing theory called the "tipping point: " a simple social phenomenon which promises to have profound implications for how we view business strategies, social problems, even basic communication among individuals. In a society based on majority rule, Gladwell suggests that change is affected less by the quantity of people who adopt it, and more by getting the "right" people to adopt it. Using the marketing example of the public's renewed interest in Hush Puppy shoes, he traces how a small group of consumers were able to redefine the product as "cool", starting a national buying trend that turned the company around. With clear explanations and effective examples, Gladwell reveals how focused advertising and promotion can often be a much more effective marketing strategy than nationwide campaigns. [예스24 제공]

Groups with this in collection

VER - Valtellina's English Readers (4)

CONTIAMOCI (945)

Cascadia Commons (1)

Happy User (3)

Valdarno Cafè (40)

Margin notes of this book

• Matthew MullhoferCultureRichard Spanton Jr.English non-fictionNon FictionMastercraft Exteriors200Marketing & CommunicationCordia HarringtonE-Stealth
• See all (173)