Tested Advertising Methods
(Business Classics Series)
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- English Books
- Hardcover 278 Pages
- Edition: 5th
- ISBN-10: 013244609X
- ISBN-13: 9780132446099
- Publisher: Prentice Hall
- Pub date: Mar 01, 1997
- Dimensions: 1548 mm x 1032 mm x 194 mm Just how big is that?
- Also available as: Paperback
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780132446099 | Hardcover | $42.00 | -- | The Book Depository |
| Other editions → | ||||
Sebastian Chandy 
"Test, test, test!"
In advertising, never trust your instinct. Trust your test results. This is Caples' message to his readers in a nutshell. He tells you how to write good copy and how to test it's effectiveness. Altough the book's over 20 years old, many tips still hold.
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