The Cluetrain Manifesto
The End Of Business As Usual
By Rick Levine, Christopher Locke, Doc Searls, David Weinberger
(33)
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Book Description
Written by four of the liveliest voices on the Web, The Cluetrain Manifesto is a spirited, original and wonderfully irreverent conversation that will challenge, provake, and forever change your outlook on the digital economy.
What if the real power of the Web lay not in the tecContinue
Critics
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bookpage published on Wed, 15 Sep 2010
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The Cluetrain Manifesto: The End of Business as Usual
The Cluetrain Manifesto is a collection of 95 theses that was, as it were, nailed to the Web in 1999. With short, pointed statements the authors tried to hammer home how the Internet is changing the way markets work and how businesses will have to ad ... (read full critics)
dannyreviews published on Wed, 25 Aug 2010
1 Review
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or This Book Will Change Your Life
I love this book! First off it's well written, like listening to someone fascinating at a really good dinner party. And secondly because of the simplicity and brutal honesty of the idea: your customer is in charge and wants to talk to you and if you make yourself available to listen and do what they ... (continue)
Adam J said on May 8, 2011 about the Audio CD edition | Add your feedback
Book Details
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780743507042 | Audio Cassette | $25.00 | -- | The Book Depository |
| Other editions → | ||||
Roberto Dadda 
The Cluetrain Manifesto: The End of Business as Usual By Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
Why are we here? Is our purpose in life a) to find fulfillment and human dignity in relationships of mutual love and respect? b) to act as stewards of the earth's bounty and nurturers of its inhabitants? or c) to maximize shareholder value?After year ... (read full critics)