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  • The tipping point: A book that gives you a new perspective

  • Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complica ... Continue

    Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complicated process which may be conscious or unconscious, subtle or obvious. The dynamic of social trend and situation are always the summation of numerous human choices, which most people have no idea about this. After reading this book, one can realize human beings always try to oversimplify and over-generalize the situation around us, though it is sometime inappropriate or stupid to do so. Therefore, we must stick with statistic and objective information to ensure that our understanding of the outside world is not formed by our emotion and perception. As a famous saying goes “It is not what a man doesn’t know that makes him a fool, but what he does know that is not true”.

    

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• ― Brianho2006 said on May 10, 2008 about the Paperback edition| Add your feedback

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  • Love his writing. Malcolm backed up his hypothesis with a lot of evidence, without being boring. He is observant and tells us how our lives might be tipped over by just this tiny bit. I would consider this book a psychology and philosophy book as well as it makes us to reflect on issues.

    

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• ― Saxyscuba said on Aug 12, 2007 about the Paperback edition| Add your feedback

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  • A must read book for someone who look for a fresh new start in business, relationship or even in life. Tipping point is really someone should look for a big change.

    

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• ― Oxford said on Jul 2, 2007 about the Paperback edition| Add your feedback

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  • Matthew Mullhofer

  • Matthew Mullhofer is looking forward to reading this book.

    

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• ― Matthew C Mullhofer said on Dec 2, 2009 about the Paperback edition| Add your feedback

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  • Richard Spanton Jr.

  • Richard Spanton Jr. is looking forward to reading this book.

    

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• ― Richard Spanton Jr said on Nov 19, 2009 about the Paperback edition| Add your feedback

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  • Mastercraft Exteriors

  • Mastercraft Exteriors is looking forward to reading this book.

    

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• ― Mastercraft Exteriors | Roofing Company | Mastercraft Exteriors said on Nov 3, 2009 about the Paperback edition| Add your feedback

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

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Margin notes of this book

• Matthew MullhoferCultureRichard Spanton Jr.English non-fictionNon FictionMastercraft Exteriors200Marketing & CommunicationCordia HarringtonE-Stealth
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