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本书清晰而详细地介绍了与传媒有关的主要经济学概念,并以非经济专业人士的需求为基点,深入浅出地解释了与传媒经济学研究相关的基本概念;探讨了当今传媒产业所面临的主要问题;联系经济理论与商业实践,论述了各种传媒行业——广告、电视、电影、印刷媒体和新媒体;审视了经济学对公共政策的影响。
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- Paperback 132 Pages
- ISBN-10: 7302094888
- ISBN-13: 9787302094883
- Publisher: 清华大学出版社
- Pub date: Sep 01, 2004

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