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Nudge

improving decisions about health, wealth and happiness

By Richard H. Thaler

(38)

| Others | 9780141040011

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Book Description

'Nudge' offers a unique new way of looking at the world for individuals andgovernments alike.

Critics

Nudge: Improving Decisions about Health, Wealth and Happiness

Belief in the existence of free will ebbs further with every page of Nudge. It couldn't be more timely: in an era in which a vast range of options paralyses decision-makers, this witty unpacking of what the authors call "choice architecture" gives an ... (read full critics)

guardian.co.uk published on Fri, 24 Sep 2010

Guiding Forces

Yes, there is such a thing as common sense — and thank goodness for that. Skip to next paragraph NUDGE Improving Decisions About Health, Wealth, and Happiness By Richard H. Thaler and Cass R. Sunstein 293 pp. Yale University Press. $26 Related Econom ... (read full critics)

nytimes published on Fri, 17 Sep 2010

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5 Reviews

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Riccardo Mariani said on Nov 29, 2011 about the Hardcover edition | Add your feedback

Nudge = Behavioral Economics + Rule

Affter reading this book, I found out how the behavioral economics have been. There is my summary about histroy of behavioral economics.
Trackback URL:
http://lazy-brat.blogspot.com/2009/09/history-of-behavi…

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Jihoon Roh 노지훈 said on Jan 7, 2010 about the Paperback edition | Add your feedback

nudge - to push slightly or gently to get someone's attention. Some of the themes are similar to "Fooled by Randomness - even though the topics are in different domains.
Studies reveal people choices can easily be manipulated and are usually poorly chosen. Should paternalism be employed by choice ... (continue)

nudge - to push slightly or gently to get someone's attention. Some of the themes are similar to "Fooled by Randomness - even though the topics are in different domains.
Studies reveal people choices can easily be manipulated and are usually poorly chosen. Should paternalism be employed by choice architect to influence people to make good choice? It reads to me that the value of default setting is the most determining factor.
One the plus side, I like the chapters over the general traps/tricks/analysis over our (bad) choices. On the minus side, latter half of the book covers some USA-centric issues (such as 401k, health care), of which I am not interested at all and skip.

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Waleswong said on Dec 21, 2009 about the Hardcover edition | Add your feedback

Nudge gave me a false nudge...

"Nudge is the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness"
Having read this blurb from the back cover of the book, it led me to believe this book will shed some light on how I can improve my decision ... (continue)

"Nudge is the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness"
Having read this blurb from the back cover of the book, it led me to believe this book will shed some light on how I can improve my decision making about health, wealth and happiness. It did not - this is what not the book is about at all.
While this book turns out not to be what I was after, it was still a nice book to read. Nudge is an interesting, easy-to-get-into book, and I find this one of the better written books in this genre. Nudge presents the concept and importance of "choice architecture", which is essentially the way in which choices are presented to a mass population can powerfully influence the majority outcome. This book uses plenty of day-to-day examples as case studies, most are common sense and easily understood, but the downside is they don't come across as very clever ideas.
The key conclusion that I took away from this book, in the authors' own words, is: "No choice is ever presented in a neutral way". I totally agree, and have even learned a lesson by choosing this book: the blurb gave me a false nudge, would not have picked this read otherwise.

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olivia said on Aug 21, 2009 | Add your feedback

An insightful attempt to combine libertarianism with paternalism via psychological construals of human being. It's particularly interesting if you are working on topics related to moral psychology, policy-making, etc.

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YELLOW Ph said on Aug 1, 2009 about the Paperback edition | Add your feedback