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Book Description
口耳相传赢天下，口碑营销显威力。口碑营销，以智取胜。不管你是小企业还是大公司，有一种营销方法可以让人人都在谈论你的产品或服务，而且所花成本只是传统营销经费的1/10，甚至连半毛钱都不需要就能产生3～6倍的成效。这种方法便是口碑营销。
口碑营销的六个秘诀：第一个秘诀，启动六个口碑接键；第二个秘诀，吸引媒体报道；第三个秘诀，广告必须能吸引注意；第四个秘诀，攀登口碑珠峰；第五个秘诀，发掘创意；第六个秘诀，监督产品。
- Book Details
- 简体书
- Rating:
(2)
4 stars 
3 stars 2 stars 1 star - Paperback 224 Pages
- ISBN-10: 7300077358
- ISBN-13: 9787300077352
- Publisher: 中国人民大学出版社
- Pub date: Dec 01, 2006
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