22 Immutable Laws of Marketing

Violate Them at Your Own Risk/Cassette

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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

Ha scritto il 07/03/06
Looks like a classic
This is a quick read. It covers all 22 laws + introduction + a warning chapter + index in 143 pages. But you'd most likely revisit it as a reference every now and then.The writing is concise. The examples are clear albeit outdated. To give you a
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