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Book Description
A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising profContinue
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- English Books
- Paperback 64 Pages
- Edition: 1
- ISBN-10: 0071410945
- ISBN-13: 9780071410946
- Publisher: McGraw-Hill
- Pub date: Jan 21, 2003
- Dimensions: 1161 mm x 774 mm x 65 mm Just how big is that?
- In other languages: other languages
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780071410946 | Paperback | $6.95 | $6.25 | bn.com |
| -- | $6.95 | ebooks.com | ||
| $6.95 | $5.99 | The Book Depository | ||
| Other editions → | ||||
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Section 1[return]Branding, Communications and Marketing
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