A Token of My Affection

Greeting Cards and American Business Culture

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This beautifully illustrated book charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later and explores w

This beautifully illustrated book charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later and explores what an industry devoted to emotional sincerity means for the lives of all Americans.

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