Actionable Web Analytics
Using Data to Make Smart Business Decisions
By Shane Atchison, Jason Burby, Jim Sterne
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Book Description
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various typContinue
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- English Books
- Paperback 288 Pages
- ISBN-10: 0470124741
- ISBN-13: 9780470124741
- Publisher: Sybex
- Pub date: May 29, 2007
- Dimensions: 1484 mm x 1226 mm x 129 mm Just how big is that?
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