Advanced Web Metrics with Google Analytics

By

Publisher: John Wiley & Sons Inc

4.1
(31)

Language: English | Number of Pages: 600 | Format: Paperback | In other languages: (other languages) Chi simplified , Chi traditional

Isbn-10: 1118168445 | Isbn-13: 9781118168448 | Publish date: 

Also available as: eBook

Category: Computer & Technology , Social Science , Textbook

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Book Description
Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition .
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  • 4

    與其說是流量的秘密,不如說是 GA 的使用手冊,雖然說的很詳細,但不應該把流量的經營跟 GA 的使用完全綁在一起,就像辦公軟體不是只有 MS Office 一種而已.....

    said on 

  • 0

    第四章的圖例 (e.g.: Figure 4.4) 原版裡應該有英文標示 (A-Z),但中文版完全遺漏。
    這會造成讀者看著文章,卻不知道在講哪一部分的窘境。

    打算以此書自學的朋友,請考慮一下。
    有衝動買本原文書看圖例,或是去買簡體翻譯版,看看這部分會不會改善。
    (狀態待更新)

    said on 

  • 4

    也許是因為篇幅足夠,我覺得這本比《Google Analytics 網頁分析:了解您的網站訪客》實用得多了。可惜的是錯字也多了好多啊,比方說,「網站反映十家及下載速度」應為「網站反應時間及下載速度」(p.322),類似這樣的錯字,必須要有能力推敲前後文才能得知真實字義,對於入門讀者就形成障礙了。

    我的完整個人心得:
    http://infuture.pixnet.net/blog/post/2829 ...continue

    也許是因為篇幅足夠,我覺得這本比《Google Analytics 網頁分析:了解您的網站訪客》實用得多了。可惜的是錯字也多了好多啊,比方說,「網站反映十家及下載速度」應為「網站反應時間及下載速度」(p.322),類似這樣的錯字,必須要有能力推敲前後文才能得知真實字義,對於入門讀者就形成障礙了。

    我的完整個人心得:
    http://infuture.pixnet.net/blog/post/28299628

    said on 

  • 4

    Misurare misurare misurare

    Il libro va oltre la media nel suo settore e spinge il lettore a capire meglio metriche e kpi e loro misurabilità con il più diffuso software di analytics. Ben fatto e chiaro nell'esposizione dei conc ...continue

    Il libro va oltre la media nel suo settore e spinge il lettore a capire meglio metriche e kpi e loro misurabilità con il più diffuso software di analytics. Ben fatto e chiaro nell'esposizione dei concetti.

    said on