Reader and audience appeal, global constraints, large-scale desiderata, dynamics, consummation scenes, characters, relationships, structure, embodiment, voice, the line level. Developing and testing a theory of writing. Discusses such topics as originality, credibility, contrivance, crudeness, monotony, repetition. Story appeal, story impact. Threat, hope, need to know, tension and pace. Character realization, character identification, character appeal, repellant characters, character change, character and dynamics, a group as a character. The reality of relationships, the identity of relationships, the appeal of relationships, relationships and dynamics. Architecture, design, types of structure, sequential structuring, story steps, the set-up, openings, endings. Embodiment, scene appeal, scene impact. Micro-dynamics. Point of view. Voice. Showing, telling and doing. Setting. Titles. Comedy.