Advertising Campaign Strategy

A Guide to Marketing Communication Plans

By ,,,

Publisher: Cengage Learning, Inc


Language: English | Number of Pages: 380 | Format: Paperback

Isbn-10: 0030128986 | Isbn-13: 9780030128981 | Publish date: 

Also available as: Hardcover

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Book Description
Written by a team of exceptionally creative advertising professors, this
textbook not only illustrates what effective ad campaigns are but it also ...