Advertising and the Mind of the Consumer

What Works, What Doesn't and Why (The Allen & Unwin Business and Management)

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This text examines how the mind is manipulated by advertising - about the psychology of advertising and how advertising is received by consumers. The book is an amalgam of advertising theory and practice. The author aims to strip away some of the mys ...Continua
Ha scritto il 14/05/10
GOod for beginner at a glance

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