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All-American Ads of the 70s

By Jim Heimann

(12)

| Others | 9783822812655

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Book Description

Discofunkalicious

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomedContinue

Discofunkalicious

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

1 Review

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  • Flashback Time Again! 又是共同回憶的時候!

    一如以往系列, 本書收錄大量七十年代廣告, 正好反映七十年代的風貌.

    嬉皮士的年代:

    電影廣告有: Woodstock, Saturday Night Fever, All the President's Men, Midnight Cowboy, Tommy, Grease, A Star is Born, The Rose, Apocalypse Now, 意想不到有一套 Lord of the Rings, Godfather II ....

    樂壇上 Beatles 拆了伙, 各自揾食:
    Ringo Starr, John Lennon, P ... (continue)

    一如以往系列, 本書收錄大量七十年代廣告, 正好反映七十年代的風貌.

    嬉皮士的年代:

    電影廣告有: Woodstock, Saturday Night Fever, All the President's Men, Midnight Cowboy, Tommy, Grease, A Star is Born, The Rose, Apocalypse Now, 意想不到有一套 Lord of the Rings, Godfather II ....

    樂壇上 Beatles 拆了伙, 各自揾食:
    Ringo Starr, John Lennon, Paul McCartney &Wings, ELO (簡直是 eletric beatles),The Village People, Captain and Tennille, Donna Summer, KISS (真面目是一個謎?), Cher, Peter Frampton, Jacksons (Jacksons Five 變Jacksons, MJ 仍未食自己), Elton John, Smokey Robinson, 百變的 David Bowie, SuperTramp, Billy Joel ......

    你記得iPod,MP3 前身是甚麼嗎? Ummm ... MD, 再前些是CD, 那麼再之前呢? Cassette, 那再再再之前呢? 黑膠唱片??? 有冇嘢 in-between 呀?

    不看此書幾乎遺忘了有樣東西叫開卷式錄音帶, 書中正好有幾個 open reel cassette deck 的廣告.

    此外本書有大量的香煙, 洒, 汽車等等.

    好的廣告本身就是 a piece of art!

    Is this helpful?

    tintinbright said on Aug 10, 2007 | Add your feedback

Book Details

  • Rating:
    (12)
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  • English Books
  • Others 736 Pages
  • Edition: 2., unveränd. Neuaufl.
  • ISBN-10: 382281265X
  • ISBN-13: 9783822812655
  • Publisher: Taschen Verlag
  • Pub date: Jun 01, 2004
  • Dimensions: 1677 mm x 1290 mm x 258 mm Just how big is that?
  • In other languages: other languages 和書
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