Apples, Insights and Mad Inventors

An Entertaining Analysis of Modern Marketing

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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports ...Continua
Ha scritto il 08/04/09
150 pages that wittingly sum up what marketing is today, and has been through the ages. Could be ideal as a quick and dirty eye opener for people that work in marketing "by mistake" and need to be quickly brought up to speed on the demands and needs ...Continua

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