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Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy ComparisonBlog this item

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Book Description

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

Book Details
English Books
Hardcover 240 Pages
Edition: 1
ISBN-10: 0471274046
ISBN-13: 9780471274049
Publisher: Wiley
Pub date: Aug 01, 2003
Dimensions: 23 cm x 16 cm x 3 cm Just how big is that?
Also available as: Paperback
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