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Ben & Jerry's : The Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of HumorBlog this item
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Book Description

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

Book Details
English Books
Rating: (2)
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Paperback 276 Pages
Edition: Reprint
ISBN-10: 0517883708
ISBN-13: 9780517883709
Publisher: Three Rivers Press
Pub date: May 16, 1995
Dimensions: 23 cm x 15 cm x 2 cm Just how big is that?
Also available as: Hardcover
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