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Book Description
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.
- Book Details
- English Books
- Paperback 96 Pages
- ISBN-10: 1587620677
- ISBN-13: 9781587620676
- Publisher: Aspatore Books
- Pub date: Sep 01, 2001
- Dimensions: 20 cm x 13 cm x 1 cm Just how big is that?
- Also available as: Hardcover and Unbound
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