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Blink

By Malcolm Gladwell

(473)

| Others | 9780141022048

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Book Description

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake.

A marriage analyst knows within minutes whether a couple will stay together.

A fire-fighter suddenly senses he has to get out of a blazing building.

A speed dater clicks with the right person...

< Continue

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake.

A marriage analyst knows within minutes whether a couple will stay together.

A fire-fighter suddenly senses he has to get out of a blazing building.

A speed dater clicks with the right person...

This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell, one of the world's most original thinkers, explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again...

Critics

  • Be a blinking marvel

    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell Penguin £16.99, pp277 Love at first sight is one of our most endearing beliefs, but it is a romantic delusion. What's happening is not an unmediated explosion of energy and data whizzi ... (read full critics)

    guardian.co.uk published on Sat, 25 Sep 2010

  • On second thoughts ...

    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell 304pp, Allen Lane, £16.99 This second book by the world's top journalist/business guru, makes a very attractive proposition. If we pay attention to his findings, Malcolm Gladwell says, ... (read full critics)

    guardian.co.uk published on Sat, 25 Sep 2010

41 Reviews

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  • 4 people find this helpful

    What has attracted me to read this book is its subject. How can we know snap judgment is powerful if we can’t even look into the locked door hidden behind consciousness? How can ‘blink’ be more useful than ‘think’? Nevertheless, right after reading the first 2 chapters, I was convinced snap judgment ... (continue)

    What has attracted me to read this book is its subject. How can we know snap judgment is powerful if we can’t even look into the locked door hidden behind consciousness? How can ‘blink’ be more useful than ‘think’? Nevertheless, right after reading the first 2 chapters, I was convinced snap judgment is influencing my decision making implicitly, especially those involve emotion or sentiment. No doubts that Gladwell is a very good writer. Many of the examples used in this book are come from the academic world and some of the ideas are quite abstract. But this book turns out to be an easy-to-read book. Ideas are organized in a systematic way and illustrated with abundant interesting examples. I especially like the author’s writing style, which makes this book very enjoyable to read.<br />To me, the second half of this book is not as good as the first half. Like in Chapter 5, the message is the importance of time in making snap judgment. The detailed description on Ekman’s coding and the autistic patient, though interesting, seems a bit too clumsy and sidetracked the theme of this chapter. <br />After reading this book, not all the questions in my mind are solved, but it encourage me to read further in this area. I would recommend this book to everyone who want to know more about how instinct works, when does instinct work best. And also, to those who want to know more about oneself.

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    Ellery said on Aug 30, 2009 about the Paperback edition | Add your feedback

  • 4 people find this helpful

    Disappointing...

    thought it would be mind-blowing. ended up looping in a single message with various examples...

    thought it should be finished in a "blink"(!?)

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    Vivian said on Jun 14, 2007 about the Hardcover edition | Add your feedback

  • 2 people find this helpful

    A reasonable read but kinda crappy content, contradictory and lots were very obvious. Still, well written and did a lot with limited material

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    Simon Newstead said on Jul 6, 2008 | Add your feedback

  • Could we recognize a piece of art, or tell for sure that a couple is in the middle of a crisis or declare that a person is telling the truth or is lying in a blink?

    The reply is: it is possible. There are experts who are able to judge whether they are in front of a fake, a couple in the middle of ... (continue)

    Could we recognize a piece of art, or tell for sure that a couple is in the middle of a crisis or declare that a person is telling the truth or is lying in a blink?

    The reply is: it is possible. There are experts who are able to judge whether they are in front of a fake, a couple in the middle of a crisis, or that a person is telling the truth or not. What they have in common is that they trained themselves to listen to their heart and intuition (in seconds) without relying on their eyes only or on their prejudices and be right. The process that everyone of them use is the thin-slicing one.

    This is a very fascinating book on one of the most intriguing human abilities: know what's really going on simply in a blink.

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    Elena said on Feb 15, 2012 | Add your feedback

  • Gladwell's writing is compelling and the book is rich of case studies and examples. But it seems to me he's just moving around one thesis which is too difficult to develop in rigorous terms.

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    dario villa said on Sep 9, 2011 about the Hardcover edition | Add your feedback

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