In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about ...
choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Interesting thesis and, as always with Gladwell, well written and easy to read.Lots of story to demonstrate that in certain conditions we take decision in a blink with our unconscious.I'd prefered a little more depth but all in all is a book IInteresting thesis and, as always with Gladwell, well written and easy to read. Lots of story to demonstrate that in certain conditions we take decision in a blink with our unconscious.
Could we recognize a piece of art, or tell for sure that a couple is in the middle of a crisis or declare that a person is telling the truth or is lying in a blink?
The reply is: it is possible. There are experts who are able to judge whether theyCould we recognize a piece of art, or tell for sure that a couple is in the middle of a crisis or declare that a person is telling the truth or is lying in a blink?
The reply is: it is possible. There are experts who are able to judge whether they are in front of a fake, a couple in the middle of a crisis, or that a person is telling the truth or not. What they have in common is that they trained themselves to listen to their heart and intuition (in seconds) without relying on their eyes only or on their prejudices and be right. The process that everyone of them use is the thin-slicing one.
This is a very fascinating book on one of the most intriguing human abilities: know what's really going on simply in a blink.