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How to Have Kick-Ass Ideas | Telling Lies | Fast Food Nation | The Classical World | The Consolations of Philosophy |
Book Description
트렌드에 대한 감각적인 해설로 호평받은 바 있는 저작『티핑포인트: 작은 아이디어를 빅트렌드로 만드는』의 저자 말콤 글래드웰의 신작이다. 전작에 이어 그는 사람들은 대중적 문화상품에 대해서 어떻게 좋지 않은 것과 좋은 것을 구분하는 결정을 내리는지, 왜 어떤 사람들은 그러한 결정에 있어서 좀 더 감각적인지에 대해서 묻고 답하고 있다. 사람들은 대개 그러한 결정을 눈을 깜빡(blink)하는 것처럼 순간적으로 결정을 하게 되는데, 저자는 그것이 의외로 신경과학과 심리학적인면을동반하는 복합적인 과정이라고 지적한다. 여러가지 케이스와 예를 제시하면서 그는 사람들에게 일상생활에서 더욱 나은 결정을 내릴 수 있는 의사결정 능력을 작은 사고의 전환을 통해 높일 수 있도록 안내한다. [예스24 제공]
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Malaysian Bookworms (56) | interaction design (84) |
- Book Details
- English Books
- Rating:



(321)
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- Hardcover 288 Pages
- Edition: 1
- ISBN-10: 0316172324
- ISBN-13: 9780316172325
- Publisher: Little, Brown and Company
- Pub date: Jan 11, 2005
- Dimensions: 21 cm x 14 cm x 3 cm Just how big is that?
- Also available as: Paperback, Audio CD, Audio Cassette and Others
- In other languages:
... and other languages繁體書, 简体书, Libros en Español, Libri Italiani and Svenska böcker

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Gladwell manages to bring together the most varied examples to get his point across. He's also a masterful storyteller, making stats and research (on subjects you would never dream of) fascinating.
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