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Blog Marketing

By Jeremy Wright

(11)

| Hardcover | 9780072262513

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Book Description

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenContinue

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

-- John Battelle, Business 2.0

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1 Review

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  • If you are new to blog, this is one for you!

    This book gives everyone an idea on how Blog is used in the business world. It gives a lot of example on how other company have sucessfully implemented!

    Good book if you are considering how to blend in Blog into your business

    Dave

    Is this helpful?

    davekuo said on Sep 17, 2007 | Add your feedback

Book Details

  • Rating:
    (11)
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  • English Books
  • Hardcover 336 Pages
  • Edition: 1
  • ISBN-10: 0072262516
  • ISBN-13: 9780072262513
  • Publisher: McGraw-Hill
  • Pub date: Nov 15, 2005
  • Dimensions: 1484 mm x 1032 mm x 194 mm Just how big is that?
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ISBN Edition List Sale Seller
9780072262513 Hardcover $27.95 $22.36 bn.com
-- $24.95 ebooks.com
$27.95 $21.63 The Book Depository
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